
Written by:
Michael Foster
Michael has been creating content for SaaS companies for over a decade. He's written for leading industry publications and developed content strategies for some of the fastest-growing B2B software companies.

Reviewed by:
Emma Rodriguez
Emma transforms complex marketing data into actionable insights. With a Ph.D. in Machine Learning and 8 years of experience in marketing analytics, she leads our AI implementation initiatives.
Table of Contents
Let's face it - having just one link in your Instagram or TikTok bio is frustrating.
It's like having only one outfit for every occasion.
Linktree solved this problem when they popularized the "link in bio" solution, but many creators quickly outgrow its limitations.
The good news is that you don't have to settle for Linktree's basic features or branded links.
Whether you're just starting out and need something free or you're running a business that requires advanced features, there's a better tool out there for you.
This guide is for you if you're an influencer, small business owner, musician, artist, or digital marketer who needs to share multiple links from a single social profile.
I'll help you find the perfect link-in-bio tool that makes sharing content, driving traffic, and even monetizing your audience much easier.
Why Look for Linktree Alternatives?
Limitations of Linktree
Linktree was one of the first link-in-bio solutions, but that doesn't mean it's the best.
Here's where it falls short:
Limited design customization - many Linktree pages look identical, making it hard to stand out
Linktree branding on free plans - that "linktr.ee/" prefix screams "I'm using a free tool"
No custom domain support - unlike many alternatives, Linktree doesn't let you use your own domain on any plan
Slow loading speeds - some users report Linktree pages take longer to load than competitors
Higher cost for advanced analytics - features like Facebook Pixel integration are locked behind pricier tiers
New Needs of Creators
The creator world has evolved dramatically since Linktree launched back in 2016.
Modern creators want more than just a list of links. You might need:
Embedded videos or music players
Email capture forms
E-commerce capabilities
Interactive elements
More engaging layouts
Benefits of Alternatives
Newer tools have entered the market specifically to address these gaps, offering:
Better customization - fully branded pages that match your aesthetic
Monetization options - sell products, accept tips, or offer subscriptions directly
Deeper analytics - track clicks, integrate with Facebook Pixel, understand your audience
Unique layouts - from story-style cards to mini-websites
More affordable pricing - many alternatives offer more features at lower costs
If you've been thinking about ways to monetize your bio link beyond just sharing content, you might want to check out our in-depth Stan Store vs Linktree comparison to see how monetization-focused tools stack up.
Key Features to Compare in "Link in Bio" Tools
Before jumping into specific alternatives, let's talk about what makes a great link-in-bio tool.
Here's what to consider:
Customization & Design
Your bio link should feel like an extension of your brand, not a generic template. Look for:
Custom domain support - use your own URL instead of the tool's subdomain
Complete design control - colors, fonts, backgrounds, layouts
Template variety - card-style, grid layouts, or vertical lists
Mobile optimization - since most visitors will be on phones
Many creators find that Linktree's inability to use custom domains is a major limitation for brand consistency.
Monetization Capabilities
The ability to make money directly from your bio link is game-changing. Consider whether you need:
Digital product sales - sell ebooks, presets, templates
Service booking - coaching sessions, consultations
Tipping/donations - let fans support you
Membership options - offer exclusive content
Tools like Taplink enable direct payments through PayPal or Stripe, while Stan Store specializes in digital product sales.
Analytics & Tracking
Understanding your link traffic helps optimize your strategy. Look for:
Click analytics - which links get the most attention
Google Analytics integration - for deeper insights
Facebook Pixel support - for retargeting visitors
UTM parameter control - track campaign performance
Shorby and Replug stand out by allowing pixel integration for ads, while Later's Linkin.bio connects to Instagram analytics.
Integrations & Extra Features
The right integrations can supercharge your bio link. Consider tools that offer:
Email marketing - collect subscriber emails directly
Media embeds - YouTube videos, Spotify players
Scheduling tools - calendar bookings, event signups
Third-party app connections - connect to your existing tools
Some platforms are part of larger suites - Pallyy ties into social scheduling, while Metricool SmartLinks connects with their analytics platform.
Pricing & Plans
Budget matters. Think about:
Free tier generosity - what you get without paying
Pricing structure - monthly subscription vs. one-time fee
Commission rates - if they take a cut of sales
Feature limitations - what's locked behind paywalls
Tools like Carrd, Bio.link, and Lnk.bio offer generous free options, while others use transaction fees instead of subscriptions.
Tool | Free Plan | Custom Domain | E-commerce | Advanced Analytics | Best For |
Linktree | Yes | No | Limited | Paid only | Simplicity |
Shorby | No | Yes | No | Yes | Messaging & contact options |
Beacons | Yes | Paid only | Yes (with fee) | Basic | Monetization & interactivity |
Carrd | Yes | Paid only | No (embed only) | No | Custom design |
Stan Store | No | Yes | Yes | Yes | Digital product sales |
Top 10+ Linktree Alternatives for 2025 (Free & Paid)
Below are the best Linktree alternatives, including both free tools for beginners and advanced platforms for seasoned creators.
I'll highlight each tool's standout features, pros/cons, pricing, and ideal users.
1. Shorby – Dedicated Bio Link Platform with Messenger Integration
Shorby is a popular Linktree alternative known for its mobile-optimized micro landing pages.
It closely mimics Linktree's simple link list format but with some key enhancements.
Key Features:
In-line visual editing of your page
Rich content blocks (messenger links for WhatsApp/Telegram)
Countdown timers for launches or events
RSS feed integration for showing your latest posts
Custom domain support on higher plans
Pros:
Easy drag-and-drop interface
Excellent messenger and contact integrations
Solid analytics dashboard included
Custom domain option for branding
Cons:
No free plan (only a short trial period)
Limited widget variety compared to Linktree
Cannot embed forms or music players that Linktree offers
Pricing: Paid plans start around ~$12/month
Best For: Small businesses and influencers who want a straightforward link page with better branding and easy contact options.
Perfect if you use WhatsApp for business or need to highlight a few links with clear calls-to-action.
2. Pallyy – All-in-One Social Media Tool with Bio Link
Pallyy isn't just a bio link tool - it's a complete social media management platform that includes a robust link-in-bio feature.
This makes it a great 2-in-1 solution for creators who also need scheduling and Instagram analytics.
Key Features:
Social scheduling (Instagram, Facebook, Twitter, etc.)
Customizable bio link landing page
Social media feed content displayed on your page
Free custom domain through their service
Unlimited links and social icons
Pros:
More value - get social tools + bio link for one price
Clean, modern interface
Forever free plan includes the bio link feature
Integration with your social analytics
Cons:
Bio link features aren't as specialized as dedicated tools
Fewer template designs available
Might be overkill if you only want a link-in-bio solution
Pricing: Free plan available (limited social accounts). Paid plans start around ~$15/month.
Best For: Content creators and Instagram influencers who want to manage both content scheduling and bio links from one dashboard.
Ideal for consolidating your social media toolkit.
3. Tap.bio – Instagram Stories-Style Link Pages
Tap.bio offers a unique twist: your bio link becomes a set of swipeable "story" cards rather than one long page.
Each card can contain links or content, giving an interactive feel similar to Instagram Stories.
Key Features:
Multiple swipeable cards for different content
Video/image cards with links
Instagram feed grid display option
Free plan available for basic use
Card-based navigation system
Pros:
Visually engaging and stands out from standard link lists
Perfect for showcasing different content types separately
Very easy setup with premade templates
Free version allows a decent one-profile setup
Cons:
Card-based navigation might confuse some visitors
Analytics and multiple profiles require upgrading
Limited customization beyond provided card styles
Pricing: Basic plan is free for one customizable card. Silver/Gold plans (approximately $5–$12/month) give more cards and features.
Best For: Instagram-heavy users who want their link in bio to mirror the Instagram experience.
Great for creatives who prefer a storytelling format, with each card dedicated to a different project or category.
4. Taplink – Mini Website in Your Bio
Taplink is an advanced link-in-bio builder that functions almost like a mini website.
It's known for robust features like embedding payment forms, messenger integration, and extensive design options.
Key Features:
Highly customizable layouts with multiple design elements
E-commerce ready with PayPal/Stripe payment buttons
Email marketing and CRM integrations
Google Analytics support
Multiple contact methods in one page
Pros:
Extremely versatile design capabilities
Great for monetization directly from your bio
Advanced customization (fonts, colors, even CSS on higher plans)
Free tier to get started
Very affordable paid plans
Cons:
Feature-rich interface might overwhelm beginners
Taplink branding on free pages
Custom domain requires paid plans
Pricing: Basic: Free (with core features). Pro ~$3/month, Business ~$6/month (when billed annually).
Best For: Entrepreneurs, musicians selling merch, or creators offering services. Perfect for anyone who wants their bio link to function as a landing page or storefront.
A fitness coach could use Taplink to list videos, offer a free PDF download, and sell a training plan all in one place.
5. Later's Linkin.bio – Best for Instagram Shopping and Feeds
Linkin.bio by Later is integrated with Later.com's social scheduling app. It creates a clickable replica of your Instagram feed, allowing each post to have its own unique link.
Key Features:
Displays your Instagram grid on your bio page
Each post opens the link you've assigned to it
Standard buttons for other important links
Basic analytics on clicks
Integration with Later's scheduling tools
Pros:
Perfect for product showcasing with up to 5 product links per post
Seamless integration if you already use Later
Free plan available for basic use
Maintains visual consistency with your Instagram content
Cons:
Instagram-centric - less flexible for varied content
Less useful if you don't heavily use Instagram posts
Advanced features require paid Later plans
Can be pricier since you're paying for the full suite
Pricing: Free for basic usage (1 profile, limited posts). Later's paid plans start around ~$16/month for more posts and features.
Best For: E-commerce brands and influencers on Instagram.
A boutique can post a product photo on Instagram and use Linkin.bio to let followers click that exact photo and go directly to the product page.
Also excellent for visual artists who want to link each portfolio image to a project or store page.
6. Beacons – Feature-Rich Freemium Platform for Creators
Beacons (beacons.ai) is especially popular among TikTokers and YouTubers.
It started as a simple bio link but evolved into a full mini-website builder with monetization features.
Their unique model offers a lot on the free plan with a transaction fee on sales instead of high subscriptions.
Key Features:
Drag-and-drop page builder with diverse content blocks
Digital store for selling e-books, presets, or accepting donations
Email signup forms and marketing integrations
Analytics dashboard with Facebook Pixel support
Multiple pages for different campaigns
Pros:
Exceptional versatility for creating personalized micro-sites
User-friendly for non-technical creators
Generous free plan (no monthly fee, just a commission on sales)
Large community with plenty of templates and examples
Cons:
Beacons branding on free pages
Custom domain only on paid plan
Templates can look generic without customization
5-9% transaction fee on sales with free plan
Pricing: Free Plan: $0/mo (5%–9% transaction fee on sales, Beacons branding). Entrepreneur Plan: ~$10/month for no commissions and extra features.
Best For: Creators and influencers who want to monetize or offer multiple content types. A YouTuber or TikToker can use Beacons to link their socials, embed videos, collect donations, and sell merch all in one page. Great for those who need a solid free option with potential to upgrade.
To learn more about how Beacons compares to other monetization platforms, check out our detailed Beacons vs Stan Store comparison.
7. Koji – Interactive "App Store" for Your Bio
Koji offers something completely unique: an app store of mini-applications you can embed in your link in bio.
This means your page isn't just static links but can include interactive experiences like quizzes, games, Q&As, and monetization widgets.
Koji is completely free to use, making money by taking a small cut of transactions.
Key Features:
Hundreds of mini-apps for different purposes
Interactive elements like Tip Jar, Shoutout requests, video AMAs
Storefront for digital downloads
Music players and media embeds
Templates for quick page design
Pros:
Unmatched creativity and engagement options
Perfect for musicians and artists who want interaction
All core features are free (fees only on money you earn)
Good customization and mobile-friendly design
Transaction fees only 5-15% depending on the app
Cons:
Feature-rich platform might be overkill for simple needs
Design customization less flexible than some alternatives
Monetization tied to Koji's ecosystem
Dependence on their servers for interactive elements
Pricing: Free. No monthly fees or paid tiers. Monetization features come with a transaction fee.
Best For: Experienced creators and artists looking to engage their audience or sell creatively.
Perfect for TikTok creators who want to offer interactive content or monetization through their bio link.
Especially good for musicians selling clips or exclusive tracks and visual creators who want to showcase media.
8. Stan Store – Monetization-First Link in Bio Tool
Stan (Stan Store) is built specifically for creators to sell products and services directly from their social media bio.
It's less about linking out to various sites and more about creating a one-stop shop for your digital products, courses, or bookings.
Key Features:
Host and sell digital products (e-books, presets)
Offer online courses or coaching sessions with scheduling
Subscription and membership options
Email marketing integration and basic CRM
Standard external links alongside sales elements
Pros:
Purpose-built for monetizing your audience
Highly mobile-optimized for social traffic
Exceptionally easy setup for non-technical creators
No transaction fees beyond standard payment processing
Strong creator community with examples and support
Cons:
Not ideal for simple multi-link needs
Lacks some content blocks that other tools offer
Paid-only platform with no free tier
More expensive than basic link-in-bio tools
Pricing: Starts at ~$29/month (Creator plan). No free plan, but they sometimes offer free trials.
Best For: Established content creators and solopreneurs with an audience to monetize – coaches, online teachers, influencers selling e-books or exclusive content.
Perfect for those thinking "Linktree is nice, but how do I sell my stuff?" Many TikTok and Instagram creators use Stan to sell guides or book consultations.
For an in-depth look at this monetization platform, check out our Stan Store review.
9. Lnk.bio – Simple and Affordable
Lnk.bio is a straightforward Linktree competitor focused on simplicity and affordability.
You can set up a basic link page in minutes, and they offer a unique one-time lifetime payment option.
Key Features:
Unlimited links even on the free version
Simple drag-drop interface to reorder links
Basic themes and skins for customization
Quick setup with Instagram login
Music embeds and contact forms on paid plans
Pros:
Extremely beginner-friendly with no learning curve
Free plan available for basic needs
One-time payment option (~$25) for lifetime access
Fast-loading, lightweight pages
Support for multiple Instagram accounts on paid plans
Cons:
Limited design customization options
No built-in e-commerce features
Basic analytics (click counts only)
Minimal integrations compared to competitors
Pricing: Free (with Lnk.bio branding). Pro: either ~$0.99/month or ~$24.99 lifetime one-time. Custom domain costs extra.
Best For: Those who need a no-frills link page without spending much.
Perfect for hobby musicians or local businesses that just need to list their website, store, and contact link.
Also great for social media managers handling multiple accounts who want an affordable solution.
10. Carrd – Build a Free Microsite
Carrd isn't a dedicated "link in bio" app; it's actually a one-page website builder.
However, it has many bio link templates and is loved for creating elegant link pages for free.
Key Features:
Over 50 templates specifically for "link in bio" use
Add text, buttons, images, video embeds, contact forms
Free plan gives you 3 sites on a .carrd.co subdomain
Flexible design with drag and drop elements
Custom code embedding on paid plans
Pros:
Best design flexibility in this list
Beautiful, clean templates
Generous free tier with 3 sites
Extremely affordable paid version (~$9/year)
No visible Carrd branding even on free sites
Cons:
No built-in analytics unless you add your own
No automatic social icons (add manually)
No native monetization features
Requires more design effort than plug-and-play tools
Pricing: Free for basic sites (Carrd subdomain). Pro Lite $9/year, Pro Standard $19/year for more features.
Best For: Design-savvy users who want a completely custom look.
Perfect for budget-conscious creators – you can have a professional-looking link page for free or just a few dollars per year.
Artists can create mini portfolios with link buttons, or bands can make stylish pages with album art and streaming links.
Choosing the Right Link-in-Bio Tool for Your Needs
Let me help you narrow down your options based on your specific situation:
For Social Media Influencers & Content Creators
If you're primarily an influencer on Instagram, TikTok, or YouTube, you'll want a mix of aesthetic appeal and monetization.
Beacons and Koji are excellent choices since they offer tipping and selling features plus customization.
If you sell merchandise or digital products, Stan Store might serve you best with its focused selling features.
If you mainly share content and want a stylish presentation, Tap.bio or Carrd could give you that unique look that stands out.
Many TikTokers use Stan or Koji to monetize, while Instagram influencers often prefer the simplicity of Beacons for a one-stop hub.
For Musicians & Artists
As a musician or artist, you need to link to streaming platforms, showcase new releases, display portfolios, or sell merchandise.
Look for tools that allow audio or gallery embedding.
Koji has specific music mini-apps to showcase songs or link to all streaming services at once.
Beacons and Taplink let you embed YouTube or Spotify players directly in your page.
If you're selling art prints or merchandise, Taplink or Stan could allow direct sales.
A musician with a new single might use Koji to let fans stream the song on your bio page while also collecting emails for your newsletter.
For Digital Marketers & Small Businesses
If you're marketing-focused, you'll care about branding, conversions, and data.
Consider tools that integrate with your marketing stack and allow custom domains and tracking pixels.
Shorby or Replug excel by adding retargeting pixels and tracking UTMs on each link – crucial for running effective ads later.
Leadpages or using a page on your own website could work if you want full control and SEO benefits.
As a small business owner, using Shorby to drive people from Instagram to a branded landing page with your own domain and tracking clicks with Facebook Pixel can significantly improve your ad retargeting while maintaining consistent branding.
For Beginners on a Budget
If you're just starting out and budget is tight, several great free options exist:
Bio.link - completely free service with basic features
Carrd - free plan with 3 sites
Lnk.bio - free basic option
Tap.bio - free for one card
Beacons - free with commission on sales
You can always start with a free option and upgrade later as you grow.
Just know that free plans might have limitations like platform branding or fewer features.
For Power Users (Multiple Profiles or Advanced Features)
If you manage multiple brands or profiles, look at tools that support multiple accounts in one dashboard:
Later/Linkin.bio - handles multiple profiles on higher plans
Lnk.bio's agency plan
Carrd - create multiple pages under one account
If you need complex integrations (email signup, contests, etc.), consider Woorise with its contest/forms capabilities or ShortStack for campaigns.
Pros and Cons Summary
Here's a quick recap of the advantages and potential trade-offs of using link-in-bio tools:
Pros of Using Link-in-Bio Tools:
Saves time (no need to build a website from scratch)
Mobile-optimized out of the box
Features like analytics and integrations built-in
Many have free or affordable plans
Easy to update on the fly
Consolidates your online presence in one link
Potential Trade-offs:
Reliance on a third-party service
Free versions often show platform branding
Less control than a fully custom solution
Might split traffic from your main website
Limited SEO benefits compared to your own domain
Linktree vs Alternatives: While Linktree offers familiarity and simplicity, most alternatives provide equal or better service, often at lower cost or with more features.
The limitations we've discussed are exactly what these alternatives aim to solve.
FAQ: Linktree Alternatives & "Link in Bio" Tools
Are "link in bio" tools allowed on Instagram and TikTok?
Yes – using services like Linktree or its alternatives is completely allowed and won't get you in trouble.
In the past, there were brief issues (Instagram temporarily flagged some Linktree links years ago), but today these tools are widely accepted and used by millions of accounts.
Just ensure the content you link to follows platform guidelines.
What's the best free Linktree alternative?
For a completely free solution, Bio.link is outstanding since it offers core features with no paid plans at all.
Carrd and Tap.bio also have excellent free tiers that give you enough to get started.
If you need selling capabilities without monthly fees, Beacons or Koji are top choices as they take small commissions instead of charging upfront.
How do I add multiple links on Instagram without Linktree?
You can use any of these alternatives similarly – just update your Instagram bio URL to your new tool's link (for example, yourusername.carrd.co or beacons.ai/yourname).
You can also create a custom landing page on your own website if you have one, though the tools mentioned here are typically faster to set up and maintain.
Should I just make my own link in bio page on my website instead?
This is a common question. Creating your own page gives you total control over design and keeps everything under your domain.
However, dedicated tools provide convenient features like analytics, mobile optimization, and quick updates that would require more work to implement yourself.
Many small businesses eventually incorporate their bio link into their own site for branding, but for most creators, these ready-made tools provide speed and convenience that outweigh building from scratch.
Which link in bio tool is best for selling digital products?
If your main goal is selling digital products, Stan Store is purpose-built for this and provides the most comprehensive solution with no transaction fees beyond payment processing.
Beacons is a good alternative with a free tier (though they take a commission).
Taplink works well for simpler product offerings with direct payment buttons.
If you already have a Shopify store, Linkpop by Shopify lets you feature products directly from your catalog.
Conclusion: Find Your Perfect Bio Link Tool
There's no one-size-fits-all solution – the best Linktree alternative depends entirely on your specific goals.
With so many excellent options available, you don't need to settle for a basic, branded link-in-bio page anymore.
Consider what matters most to you: Is it design flexibility? Monetization? Analytics? Free vs. paid?
Based on your priorities, you might want to test drive 2-3 options from this list.
If you're still unsure where to start, try a free option like Beacons or Carrd to get a feel for what's possible.
They're quick to set up, and you'll immediately see if they meet your needs.
For those focused on monetization, consider jumping straight into Stan Store's trial to experience the difference a sales-focused platform makes.
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